Igdrasil tree logo Igdrasil

Accounting that
grows with you.

Brand Identity — the look, voice and values behind Igdrasil.

Version 1.0.0-draft · Last updated 2026-06-14

Contents

working draft · derived from igdrasil.se · everything here is editable

Colour

Meadow greens, amber spark

Pine
Dominant · ~60%
Forest
Surfaces, bands
Moss
Secondary UI
Sprout
On-dark accents
Amber
Highlight only
Ink
Body text
Slate
Muted text
Mist
Card tint
Line
Hairlines
Paper
Background

Let Pine dominate. Moss & Sprout carry secondary UI. Amber is a highlight only — the owl's eye, never a wall of yellow. Click any hex to copy.

Typography

One calm typeface

A clean geometric grotesk (Inter, or similar) for everything; a monospace (JetBrains Mono) for code and agent surfaces.

Display · 40ptAccounting that grows
H1 · 33ptProactive by default
H2 · 24ptClarity without a finance degree
Body · 15ptPlain language, sourced answers, calm by default — the books keep pace.
Mono · 13ptGET /v1/transactions?status=matched

Numbers & currency

SWEDISH · sv-SE

1 234 567,89
1 234,50 kr
25 %
−1 234,50 kr

ENGLISH · en

1,234,567.89
SEK 1,234.50
25%
−1,234.50

Match the reader's locale; use tabular figures so columns align. Dates are ISO (2026-06-14).

→ full rules in brand-identity.md
At a glance

What Igdrasil is

AI-first, proactive accounting software for Swedish businesses — bookkeeping, invoicing, payroll, VAT and reporting, closed proactively and explained in plain language.

Location

HomeStockholm, Sweden
AddressKornhamnstorg 61, 111 27 Stockholm

Outreach

Emailhello@igdrasil.se
Websiteigdrasil.se
LinkedIncompany/igdrasil-ab

Support

Emailsupport@igdrasil.se

Legal

Emaillegal@igdrasil.se
Legal nameIgdrasil AB
Mission, vision & values

Where we're headed

MISSION

Make bookkeeping accessible, proactive and actually useful — so financial clarity never requires a finance degree.

VISION

A future of daily-closed books: invoices, receipts and reconciliations handled in real time, turning numbers into action.

What we stand for

01

Proactive

Anticipate, don't react. Flag what matters before it becomes a problem.

02

Accessible

Plain language, fair pricing. Clarity for owners, not just accountants.

03

Effortless

Calm by default. No spreadsheets, no jargon, no scramble.

04

Open

AI-first and API-first. Built to be inspected, extended and trusted.

Messaging

Accounting that scales with you.

Primary tagline

ALTERNATES

Proactive bookkeeping. · Your books, handled by agents. · Clarity without a finance degree.

ONE-LINER

Proactive bookkeeping, built in Stockholm.

BOILERPLATE

Igdrasil is AI-first accounting software for Swedish businesses — automating bookkeeping, invoicing, payroll, VAT and reporting so founders get clear, proactive answers without the spreadsheets.

Brand assets

Logos & assets

The brand's visual assets and where they live in the repo — open the exact file on GitHub, or copy its link. (Placeholders for now — swap in official artwork.)

Logo placeholder asset

Logo / mark

assets/logo-placeholder.png
Open in GitHub ↗
Owl mascot placeholder asset

Owl — mascot

assets/owl-placeholder.png
Open in GitHub ↗

Official logo (SVG)

The real vector — to be added to assets/.
Open ↗

All assets

assets/
Browse folder ↗
Where to go next

The canonical brand

This deck is the overview. For the detail — and to change anything — go to the source files.

brand-identity.md
Voice, values, messaging, applications tokens.json
Colours, type scale, structured data messaging/post-templates.md
Copy-paste social & outreach posts AGENTS.md
Entry point for AI agents

Igdrasil — v1 working draft · expect this to grow.